APA had a substantial online professional-development offer and saw potential to reach physiotherapists internationally. Expand globally wasn't yet an actionable strategy. Leaders needed to understand where demand was credible, what the organisation could support and what return different options might generate.
Curio staged the work so each decision informed the next. An international-education business case established the strategic and financial foundation. Market sizing and capability assessment then clarified priority opportunities, constraints and investment requirements. The strategy and business case were later refreshed as conditions changed.
APA gained a clearer view of the international opportunity and a board-ready case connecting priority markets, investment and expected return.